The firm said the move reflects the company’s evolution over the past 25 years from a professional employer organization (PEO) to its current position as a comprehensive business performance solutions provider. According to the announcement, research showed a significant percent of business owners surveyed thought Administaff was in the temporary staffing business, which it is not, and has never been.
The corporate identity change has been implemented to eliminate any barriers that might limit the company’s ability to reach a broader audience. Insperity will begin trading on the New York Stock Exchange under the new ticker symbol, NSP, effective, Wednesday, March 9.A new advertising campaign, created and developed by Insperity’s marketing department, will launch this month and include television and radio commercials, as well as print and interactive advertising. Jim Nantz, CBS sports commentator, who has joined Insperity’s national spokesperson team along with Arnold Palmer, will be featured in the campaign.