According to the announcement, the pilot program will offer information on a variety of issues particularly valued by women, including domestic violence, child adoption, infertility issues, and dealing with a diagnosis. Aetna said its research for the past two years found women rank EAP services as a highly desirable benefit.
The firm’s research showed women want EAP services targeted to their specific life stage, because each life stage comes with varying needs and Aetna said the pilot program will concentrate on increasing awareness of the services that Aetna Behavioral Health and its EAP/Worklife services can provide to women.
“Aetna recognizes the fact that women have very specific needs at different life stages, and we believe an EAP that can offer relevant help and support can be an invaluable tool for women,” said Louise Murphy, head of Aetna Behavioral Health, in the announcement. “While everyone can benefit from the services offered through an EAP, this pilot focuses on making women at all life stages aware of the support available through the EAP as they make significant life decisions, start and raise a family, and build their financial future.”
More information can be found at www.aetna.com .