Aetna Streamlines Benefits Technology

September 27, 2011 ( - Benefitfocus announced that Aetna has selected the BENEFITFOCUS Platform to integrate online sales, enrollment, and benefits management for Aetna customers.

By providing Benefitfocus technology across all market segments and lines of business, Aetna delivers a consistent, unified experience to its brokers, plan sponsors, and members, who will be able to manage all of their Aetna benefits in one place, a press release said.  

Once the end-to-end solution is completed, Aetna’s individual and employer customers of all sizes will be able to use the Platform to: 

  • Shop for benefits and evaluate options with advanced plan comparison tools;  
  • Learn with integrated video and decision support tools; 
  • Manage eligibility and enrollment for all types of benefits;  
  • View and pay invoices, making real-time adjustments as needed; and 
  • Communicate with live chat, personalized messages and the latest social media tools. 

Prospective employers will be able to shop online, complete applications, and review and accept quotes. Once they become Aetna customers, benefit administrators can manage enrollment and billing activities year round. When it is time for Open Enrollment, they will be able to leverage technology for employee self-service, as well as a suite of management tools that includes benefit mapping, work flow, and reporting.  

Brokers will be able to manage prospects, provide quotes, and complete the sales process for consumers, small employers, and large employers. After the sale, brokers will be able to use the technology to analyze their client base, provide ongoing support, and manage the renewal process.  

Consumers will be able to shop and apply for health and voluntary benefits online, while comparing all Aetna products and rates. Once approved, individuals can accept coverage and pay online. Consumers will also be able to manage their benefits on an ongoing basis, make recurring payments and manage health care finances.