Aflac developed resources and tools to help small-business owners better understand the complexities of the changing health care landscape and to more effectively communicate about benefits and health care reform with their employees.
“We developed these new resources to help small-business owners understand their benefits delivery options, how to comply with health care reform regulations, and how to improve their employee benefits communications—all with straightforward language and easy-to-implement solutions,” says Michael Zuna, executive vice president and chief marketing officer of Aflac, based in Columbus, Georgia.
The suite of resources includes:
- Health Care Reform Benefits Tool: The interactive tool clearly explains health care reform requirements for employers. It also helps them understand the employer mandate provision, clarifies new requirements and outlines benefits delivery options.
- Employee Communications Toolkit: The tool kit helps enable year-round benefits communications with easy-to-customize and ready-to-publish communications materials to help small business owners communicate with their employees. The tool kit includes materials to share with employees such as articles, email templates and bulletin board items. In addition to keeping employees informed and up to date, the tool kit includes a just-for-employers section with the latest health care benefits information, benefits trends, products, tips and resources.
- Aflac Small Business Blog: With short articles, tips and news items, the blog is a great resource for small business owners featuring a wide range of timely topics that will help them manage their employee benefits programs and businesses more effectively.
- LinkedIn Aflac Small Business Owner page: Aflac has designed a LinkedIn page specifically for small business owners that allows them to quickly access and easily share information tailored to their unique business needs. Topics range from health care reform to employee benefits solutions and more.
“Small business owners are managing many responsibilities related to benefits such as preparing for health care reform, selecting benefits packages and communicating to employees about upcoming changes,” says Zuna. “Our suite of resources simplifies complex subjects to help them make the best benefits decisions and provide best practices on benefits communications so their employees can make informed decisions for their families.”