BNY Mellon Turns to Cecere for Global Product Slot

December 1, 2009 ( – BNY Mellon Asset Servicing has tapped James E. Cecere as managing director of Global Product Management for U.S. Financial Institutions.

A news release said Cecere will lead the group that drives BNY Mellon Asset Servicing’s segment and product strategies for U.S. financial institutions, including mutual funds, exchange-traded funds (ETFs), insurance companies, and banks. Cecere will be based principally in New York and reports to Dan Wywoda, BNY Mellon Asset Servicing’s head of Global Product Management, the news release said.

Before joining BNY Mellon, Cecere most recently helped launch an investment advisory firm focused on the foreign exchange market. Prior to that, he was head of international operations for The Vanguard Group’s $19-billion offshore funds complex, after having managed all banking relationships for the asset management firm, as well as new product development.  

Cecere earned his MBA from Duke University.

“The financial institutions segment is a strategic focus for us and, as its asset servicing needs continue to evolve, Jim will lead our efforts to expand product reach, develop a global framework for high-growth products like ETFs, and help clients adjust to a changing financial landscape,” said Wywoda, in the announcement.