BofA Merrill Lynch Announces New Consultant Relations Strategy

March 23, 2010 ( - Bank of America Merrill Lynch announced plans to significantly increase its commitment to partnering with and serving the institutional consultant community.

BofA Merrill Lynch’s new consultant relations strategy includes senior leadership appointments, resource expansion, and new capabilities.      

Hank Zoller has been appointed Director of the Office of Consultant Relations. In addition to his existing senior client relationship management responsibilities, Zoller will now lead a team responsible for the growth and expansion of services delivered to the consultant community, according to a press release.      

Joining the newly formed Office of Consultant Relations team under Zoller is senior consultant relations manager, Chris Somers, who is now responsible for managing consultant relationships and new business in the Western United States. Somers most recently served as a senior business development executive for the Bank of America retirement business in the Pacific Northwest, prior to the company’s acquisition of Merrill Lynch in January 2009.       

The company said it will soon appoint a Consultant Relations Manager responsible for the Eastern United States. In the meantime, additional sales, service, marketing and other support roles have recently been aligned to this strategic growth area.       

In the coming months, the Office of Consultant Relations will introduce a new monthly e-newsletter, designed specifically for the consultant community, which will offer Bank of America Merrill Lynch business insights, product and service enhancement news, client case studies, and technology and innovation updates. In addition, the announcement said the company will soon launch an enhanced Retirement & Benefit Plan Services Web site, with plans to add a specialized portal and online tools for the consultant community later this year.