Boomers an Optimistic Lot

October 12, 2007 ( - Baby Boomers are more likely than the general adult population to vote, play the Lottery, do home remodeling or live in a household with a crowded driveway, according to new research.

Asked about particular behaviors in the last 12 months, more than one-half of Boomers (55%) report that they voted in a federal, state or local election, almost one-third (30.8%) undertook a home remodeling project, and 41% say they played the Lottery – making them 22%, 21% and 18% more likely than the general adult population to have engaged in these activities, respectively, according to Mediamark Research Inc.’s BoomerView.

Moreover, a full third (35.6%) of Boomers report they live in a household that owns or leases three or more vehicles.

Almost four in 10 Boomers (39.1%) believe that they and their household will be better off financially one year from now – and an even more compelling vast majority (nearly 90%) believe they will be either financially “better off” or “the same” one year from now. That optimism may, of course, be unfounded. According to BoomerView data, almost one-quarter (23.3%) report that they have no personal medical, hospital or accident insurance.

MRI is a provider of magazine audience and multimedia research data.