Caregivers not Afraid to Web Surf for Provider Data

November 11, 2010 (PLANSPONSOR.com) – Ninety-one percent of caregivers conduct their own health provider research after receiving a recommendation for their loved one, according to a new survey.

A news release from the Concord, North Carolina-based Walker Marketing said 92% of respondents consider the Internet a valuable source for health care information. Of these caregivers, 71% are online several times each day.

Of the 210 caregivers surveyed, 78% indicated that while they would rely on a physician for recommendations on the need for care, they would ultimately decide independently which care provider best suited their needs.

Sixty-five percent of respondents visit health care news sites and blogs, while half are users or contributors on social networks such as Facebook and Twitter.

The caregiver survey report is here.

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