Cost of Loving Increases in 2013

February 12, 2013 ( – Consumers will see an increase in the cost of loving in 2013.

No, that’s not a typo; Houston Asset Management calculated consumers will be spending a total of 2.38% more for the most popular Valentine gifts this year. According to the firm’s annual “Cost of Loving Index,” the cost of giving your loved one imported Chanel No. 5 perfume skyrocketed by 14.04%. Godiva chocolates in a heart-shaped box cost 5.26% more than last year, and the price of a designer silk tie increased 3.45%.  

But the majority of gifts on the list remained the same price, and consumers can spend about 9% less by expressing their affections with a candlelit dinner for two, which represents the only price decrease on the index.   

Highlights of the Cost of Loving Index include: 

  • A price of $129.07 for delivery of a dozen long-stemmed roses, the same as last year; 
  • The cost of two tickets to a first-run movie and a Valentine’s Day greeting card remained the same;  
  • A toast with a bottle of Simi California Chardonnay is constant at $25.85; and 
  • The price of a silk designer nightie for her has not changed since 2011 at $68. 
Houston Asset Management has been tracking the price of nine popular love-expressing gifts since 1990. More about the firm is at