Former AIG Investment Advisory Biz Rebrands

November 20, 2009 ( - PineBridge Investments is the new brand name of the asset management and investment advisory business that is being sold by American International Group, Inc. (AIG).

According to a press release, PineBridge Investments will continue to offer capabilities in alternative investments, listed equity, and fixed income to institutional and individual clients. The firm will maintain its global footprint that currently includes operations in 32 countries, with headquarters in New York.

In September, AIG announced an agreement to sell a portion of its investment advisory and asset management business to Bridge Partners, L.P. (See AIG Enters into Agreement to Sell Asset Management Business)

The announcement said the new brand name reflects the company’s heritage and roots on Pine Street in New York’s financial district, and the new logo represents upward growth, as well as the three asset classes – equities, fixed income and alternatives – in which the firm invests.

PineBridge Investments will be formally transitioning to the new name across its global offices and products over the next several weeks. The process is scheduled to be finalized in conjunction with the completion of the sale of the business, which is subject to regulatory approvals and other consents.

“The announcement of our new brand name is an exciting milestone, marking a significant point as we transition to being an independent business,” said Win Neuger, chief executive officer, in the announcement.