Nearly all (91%) of respondents to a KPMG survey of senior corporate executives at Fortune 1000 companies rated customer satisfaction a top concern, with 83% citing regulatory compliance.
Privacy was ranked third (78%), cited by 19% as the top priority, while another 40% said it was very important. Keeping up with technological advances was cited by 57%, while investment in new products trailed at 29%.
Over half (55%) expect high-profile lawsuits against financial services providers on the privacy issue, while 9% expect “a lot” of lawsuits and just 3% aren’t expecting any. The largest risk of loss associated with privacy was expected in:
- 64% – damage to reputation
- 44% – loss of customers
- 34% – litigation.
The survey was based on interviews with 101 corporate executives for KPMG on the issue of privacy.
– Nevin Adams firstname.lastname@example.org