Half of Marketing, Ad Execs Use Web for Job Candidate Research

October 5, 2007 (PLANSPONSOR.com) - Half of marketing and advertising executives look online for information about potential hires at least some of the time, with 19% saying they do it all the time, according to a recent survey by The Creative Group.

According to the survey of 250 marketing and advertising executives, 24% said they rarely look online to scope out candidates, another 24% said they never look online and 2% didn’t know.

Nearly 15% say they have decided not to hire someone based on their findings, 80% said haven’t based a hiring decision on what they found and 2% didn’t know.

“Employers aren’t just looking for red flags,” said Dave Willmer, executive director of The Creative Group, in the press release. “They’re also seeking evidence that a potential staff member is invested in the profession, perhaps through participation in trade groups, or industry blogs or message boards.”