ING Expands Distribution of Voluntary Insurance Products

The use of this online platform is expected to make the enrollment process easier for employees, ING says, as well as improve HR efficiency and employee communication.

This new vehicle enables employers to provide ING benefits through an app that is integrated with their core enrollment process, eliminating the extra steps that may have otherwise deterred employees from participating in voluntary benefits programs.

“ING has developed, implemented and administered voluntary benefit plans in the workplace for more than 60 years, and we’re actively looking to expand our reach so we can help meet the needs of more working Americans,” said Marc Lower, head of voluntary strategy and distribution for ING Employee Benefits, in a press release.

“Benefitfocus is a strong player in the employee benefits arena,” Lower added. “With our new agreement, their employer clients can now offer ING’s voluntary benefits products, and provide a simple, integrated enrollment process for employees.”

-Sara Kelly