The theme of the campaign is “Get in the Game,” and it uses a game board illustrating the steps that can be taken in the retirement planning journey to engage and motivate individuals of all ages about the importance of a well-thought-out path for the future.
The campaign is designed to:
- Generate interest among nonparticipants about the potential of their employer-sponsored plan;
- Encourage active participants to evaluate their current savings strategy and make positive changes within their account;
- Motivate employees to work with a financial professional and leverage the valuable guidance they can offer; and
- Drive individuals to utilize online, personalized tools that can inform, engage and inspire positive savings action.
A video included as part of the campaign is at http://www.ing-usa.com/us/marketing/3024360/3024360.html.