The survey by HRmarketer.com found that 42.9% of respondents turned to their peers when looking for guidance on HR product purchases, compared to 26.1% who used the Internet. The third ranked resource was a favorite HR informational Web site (14.3%).
In terms of which search engines respondents used, Google was by far the most often used by HR buyers who search for HR information online. A distant second and third were Yahoo! and MSN, respectively. In terms of frequency, about 46% said they used the Internet daily to search for HR-related information, while about 35% said they did so once or twice a week.
“The Internet has drastically altered how HR professionals purchase technology and services, “ says Kevin Grossman, chief operating officer of HRmarketer.com, in the press release.
To download the full report visit http://www.hrmarketer.com/home/whitepaper_main2.htm . It requires a free registration.