The Alliance Partnership was formed earlier this year by
BAN “to bring a full array of resources and product solutions to BAN
member firms, or Smart Partners,” said BAN Director Deane Elek, in a press
release. “These solutions can be tailored to meet specific client needs,
while helping members to create exclusive marketing solutions to differentiate
themselves in their marketplace.”
The partnership between Lincoln Financial Group and BAN
includes financial support for BAN’s Educational Conferences and Strategic
Sales Summits. In addition, Lincoln Financial Group will offer BAN Smart
Partners its core strengths in both employer-paid and voluntary Life, STD, LTD,
and Dental benefit programs.
Other Alliance Partner firms include Principal Financial
Group, Sun Life, and Unum.