These profiles combine LinkedIn network information with a company’s description, key industry statistics, and targeted job listings.
LinkedIn members who are interested in a company can also access data on the typical career paths of people entering and exiting the company, as well as view common job titles at the company. Members can see how their LinkedIn network connects them to current employees of the company. According to a press release, the data on company profiles is based on information from the over 20 million professional profiles on LinkedIn and as well as data from its partners, CapitalIQ and BusinessWeek.
“Not only will Company Profiles enable people to leverage intelligence from their LinkedIn network to learn more about companies, they will also serve as a vehicle for the companies to reach potential employees, customers, journalists, and partners,” said David Hahn, Director of Product Management at LinkedIn.
At launch, key partners have included recruitment advertising on their company profiles. Over the next few phases of this initiative, LinkedIn plans to enable all companies to add custom modules such as “Employment Benefits,” “New Products” and other company information.
Currently, more than 20 million professionals are on LinkedIn .