LPGA Picks The Standard as Official Workplace Benefits Partner

The Ladies Professional Golf Association named The Standard Insurance Co. the official workplace benefits partner of the LPGA Tour, its flagship competition.

The organizations announced their intentions to create a year-round marketing platform, “Setting The Standard,” that will extend across broadcast, digital, social and on-site branding.

As a partner, The Standard will appear in live Golf Channel coverage through custom branded features; commercial media; and digital and social campaigns. Each week, the Golf Channel will showcase top LPGA highlights within LPGA Tour broadcasts and select a player for “Setting The Standard” that week based on their performance. The Standard will be the presenting sponsor of LPGA highlights on Golf Channel’s YouTube channel.

The announcement serves as an expansion of The Standard’s existing partnership with the LGPA as the title sponsor of The Standard Portland Classic, a tournament taking place August 13 through August 16.

“The LPGA represents excellence and integrity — values that closely align with ours,” said Amy Malagamba, The Standard’s vice president of marketing, in a statement. “We’re excited to expand our partnership with the LPGA and support a year-round platform that celebrates athletes on and off the course.”