Corporate Plan Sponsor of the Year Finalist: Johnson & Johnson

 How does whole­sale insurer John­son & Johnson, Inc., achieve a 90% 401(k) participation rate without automatic enrollment? As a small company of just 140 employees, it facilitates a lot of one-on-one convincing. As recently as 2006, the participation rate at the Mt. Pleasant, South Carolina-based firm was just 69%.

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