Almost every institutional investment management
firm is turning to the Internet to better service its plan
sponsor clients and to equip itself to market in an era where
old-style defined benefit marketing is more and more
resembling the horse-and-buggy in the heyday of the Model T.
PlanSponsor asked Alec Wiggin, president of aabalone[red], a
Connecticut-based marketing communication and web development
firm specializing in the asset management industry, to
critique a cutting-edge asset management Web site, that of
Credit Suisse Asset Management.