Wired Provider Published in April 2001
CSAM.com Case Study
Almost every institutional investment management
firm is turning to the Internet to better service its plan
sponsor clients and to equip itself to market in an era where
old-style defined benefit marketing is more and more
resembling the horse-and-buggy in the heyday of the Model T.
PlanSponsor asked Alec Wiggin, president of aabalone[red], a
Connecticut-based marketing communication and web development
firm specializing in the asset management industry, to
critique a cutting-edge asset management Web site, that of
Credit Suisse Asset Management.
Technology With A Conscience