CSAM.com Case Study

Almost every institutional investment management firm is turning to the Internet to better service its plan sponsor clients and to equip itself to market in an era where old-style defined benefit marketing is more and more resembling the horse-and-buggy in the heyday of the Model T. PlanSponsor asked Alec Wiggin, president of aabalone[red], a Connecticut-based marketing communication and web development firm specializing in the asset management industry, to critique a cutting-edge asset management Web site, that of Credit Suisse Asset Management.