MassMutual Retirement Launches Participant Education Solution

The initiative includes a new Facebook page, an enhanced participant Web site, and an interactive game that “ages” participants to inspire them to save for what may be a far-off retirement. The RetireSmart platform is designed to prompt participants to take their next, most “impactful” step for adequate retirement savings – and to make it as easy as possible for participants to do so in the manner they prefer, according to a press release.  

In addition to the new Facebook page and interactive app, highlights of MassMutual’s new RetireSMART.com Web site include:  

• Custom “look and feel” including the plan sponsor’s logo and creative choice of core plan education materials; 
• Shorter, more intuitive menus to help participants find what they need quickly and easily; 
• “Quick Links” to Plan, Save, Allocate and Consolidate tools so participants can take immediate action while they are focused on a particular task; 
• A powerful search feature that enables enrolled and yet-to-be-enrolled employees (as well as their spouses and family members) to search MassMutual’s RetireSmart Web site by topic, age, life event, level of investment knowledge and other criteria; and 
• An area where plan sponsors can post important information for their participants. 

The company announced enhancements to its Web site in November (see MassMutual Gives Details of New Participant Web Site).