MassMutual to Release Wireless Enrollment Product

The e4 system – which stands for Electronic Enhanced Enrollment Experience – will, in tandem with wireless technology firm Ameranth Wireless, be released to select clients beginning in March, the company said. It will be made increasingly available as an enrollment option throughout the year.

The system will allow the company’s communication specialists to use real-time information to customize their instructions to plan participants and maximize enrollment, according to the company. Participants will use hand-held Pocket PCs with their personal information to simulate the experience of enrolling on the Web, according to the company.

The information they enter will be sent to a computer with the communication specialist, from which the specialist can tailor instructions to better help participants with important decisions.

The specialist can see the breakdown of investor profiles or their deferral percentages, according to the company. They can also see which participants are having difficulty completing certain enrollment steps.

MassMutual Retirement Services is a division of MassMutual Financial Group ( www.massmutual.com ), which had $285 billion in assets under management at the end of 2003.