NAVA Rebrands as Insured Retirement Institute

July 20, 2009 ( - NAVA, the Association for Insured Retirement Strategies has instituted a rebranding and is now known as the Insured Retirement Institute (IRI).

A news release said the name change is being accompanied by a new mission, a new Washington, D.C. location, and new staff.

According to the announcement, the organization’s new mission is to:

  • encourage industry adherence to the highest ethical principles;
  • promote better understanding of the insured retirement value proposition;
  • develop and promote best practice standards to improve value delivery; and
  • advocate before public policy makers on issues affecting insured retirement strategies.

“This is a critical moment in our industry that requires a new, reinvigorated approach,” said Cathy Weatherford, CEO and president of IRI, in the announcement. “We will provide consumers with the knowledge and confidence in retirement planning that can no longer be taken for granted.”

Part of the new corporate identity includes a new Web site –   – that the announcement said provides relevant content and tools on retirement investing.

The organization will focus on annuities, insured retirement products, and retirement planning, the announcement said.