Newkirk Introduces New Plan Communications Offering

October 21, 2009 ( - Newkirk has announced the availability of a plan communications solution that it says is designed both to lower provider costs and to satisfy more demanding notice and educational requirements.

According to a press release, SmartBook allows users to choose from a menu of components, including those typically found in enrollment kits (plan highlights, fund data sheets, forms, etc.), as well as those found in conversion communications (blackout dates, investment mapping). In addition, SmartBook includes sections that address all facets of fee disclosure (investment, administrative, and individual).

Newkirk President Peter Newkirk said in the announcement, “While the DoL’s proposed regulations on fee disclosure were never finalized, SmartBook incorporates the DoL approach. While Congress is considering disclosure alternatives of its own, we expect many of those requirements to be similar to the DoL’s. We’ll quickly incorporate any disclosures mandated by Congress.”

He added: “SmartBook basically enables providers to ‘roll their own’ from a communication perspective. Users can create a simple enrollment package or a simple conversion communication. Or they can create more sophisticated combinations, tailored to meet the specific needs of different plan sponsors.”

Parties interested in a demonstration of SmartBook capabilities can sign up at . Printed samples of various SmartBook combinations are also available and may be secured by calling 800-525-4237.