Principal Unveils Business Insurance Rider

November 24, 2009 ( – The Principal Financial Group is now offering a business insurance rider on its Universal Life Flex policies.

A Principal news release said the Surrender Value Enhancement Rider gives policyholders the option to accumulate high cash value early in the policy, which the company said helps to preserve capital and create liquidity.

“Small-to-medium sized businesses face a number of challenges from building their business to retaining key employees,” said Steve Parrish, national advanced solutions consultant for the Principal Financial Group, in the news release.  “Business insurance gives owners the flexibility to protect their business or to offer the insurance as a benefit to their key employees as a retention tool.”

Principal said the cash value of a business-owned policy shows up on the balance statement as a corporate asset. The rider increases early cash value which reduces the impact on company earnings created by the difference between the premium and the cash value of the policy. 

More information about the company is available at