ProFunds Names New Distribution Director

May 24, 2010 ( - ProFunds Group has tapped Donald Roberson as Managing Director, Distribution.

Roberson, who was most recently with Lincoln Financial Group, will oversee all distribution channels for ProShares ETFs and ProFunds mutual funds. In this new role, he reports to Michael L. Sapir, Chairman and CEO of ProShare Advisors LLC and ProFund Advisors LLC.

“Don brings more than 30 years of investment-industry experience and has a proven record of building and managing distribution teams across channels,” said Mr. Sapir. “We are excited to add a seasoned professional of Don’s caliber to our team.”

Prior to joining ProFunds Group, Roberson served as Senior Vice President and Head of Distribution for the Employer Markets Group at Lincoln Financial Group in Philadelphia. In this role, he was part of Lincoln’s Corporate Leadership Group, setting strategic direction for distribution, product development, and marketing and branding, according to the announcement. 

Previously at Lincoln, Roberson was Head of Distribution for Wire Houses and Regional Broker Dealers, and prior to joining Lincoln Financial Group, he was Senior Vice President, Director of Distribution for Managed Accounts at John Hancock/Independence Investments. He has also worked with, Funds Distributor, BlackRock, Reich & Tang and Prudential-Bache Securities.