In a press release, Prudential said the new Women & Money site offers advice from experts at Prudential as well as guest columnists. In addition, interactive tools, calculators, and worksheets are available to help women analyze their financial situation and implement a plan to improve it.
Prudential’s 2008 Study on The Financial Experiences and Behaviors Among Women found 80% of women desire to achieve a secure retirement, but only 18% feel confident in their ability to do so (See Women Starting Retirement Planning Early ). Prudential said it launched the Women & Money site to help close the confidence gap.
Women can submit their own personal stories on the Web site, as well as read those of peers, the announcement said.
The Women & Money Web site is at www.prudential.com/women .