According to a news release, the effort will more closely align each of Randstad’s professional operating companies, strengthening a comprehensive offering to meet the changing staffing needs of companies in the IT, finance and accounting, pharma and life sciences, engineering, and human resources industries.
The rebranding initiative includes changes to the names and logos of five of Randstad’s professional staffing companies. The changes are intended to make it easier for companies to access Randstad’s professional staffing expertise along with the global resources of Randstad’s commercial staffing business.
“So many companies today are looking to reduce their suppliers and vendors to streamline operations and increase efficiencies. Randstad is realigning its businesses to deliver easier access to more resources, meeting the evolving needs of companies while supplying the same high-performing level of professional talent we are known for,” said Dan Foley, President of Randstad US, Professionals, in the news release. “We are excited about what these changes mean for the company and for our customers.”
The changes in brand positioning and identity elements will not impact current service levels or supply of talent currently provided by these Randstad companies. The rebranding initiative will be supported by an integrated marketing campaign to build awareness of these changes, including online advertising and radio in major markets, including Atlanta, Boston, and Washington, DC.
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