Securian Adopts Behavior Approach to 401(k) Education

May 27, 2004 ( - Securian Retirement Services has unveiled a new 401(k) participant education program focusing on participant behavior at various stages in their investing lives.

The program, which Securian says encourages participants to “Get involved. Get ahead. Get there.”, utilizes a five-unit multimedia program correlated to behaviors specific to various employee groups.   Securian says such behaviors would include nonparticipation in the company’s 401(k) plans, or participants who make only small contributions to their plans.

The purpose of the plan is to “motivate those employees to enroll or to contribute more,” Securian says.    Once that behavior is instilled in participants, Securian says it can then move to reinforce that trait to have participants more prepared for retirement.

Securian Retirement Services, a unit of Minnesota Life Insurance Company, manages more than $6.5 billion in assets for 3,300 retirement plans and nearly 250,000 participants nationwide.