A Securian news release said more than half of the plans receiving the checkup experienced a modest increase in their average contribution rates.
The company pointed out that it also recently rolled out the Personal Savings Illustration, customized for employees who are eligible but not participating in the plan. The illustration uses each individual’s data to show the results they could experience under different savings scenarios.
“The value in personalized
communication for employees is that it simplifies choice and presents the
information in a personally relevant manner,” said Jo Dahlen, marketing
director, Securian Retirement, in the news release. “The Personal Savings
Illustration includes an easy-enroll card with preselected choices. The
employee simply signs the card and drops it in the mail.”
As part of its suite of educational services, Securian also sends messages in the quarterly plan statements and on the Web that are customized by age and employee behavior, the news release said
More information about the company is at http://www.securian.com/.