ShareBuilder Tries to Heighten 401(k) Fee Awareness

June 7, 2007 ( - Washington-based ShareBuilder has kicked off a campaign to raise awareness about 401(k) participant fees, specifically calling for fees to stay below the 1% mark and for total fee transparency.

According to a press release from the company, smaller companies end up paying larger fees because they don’t have the same negotiating clout as big clients.

The company’s “1% Goal” campaign makes the claim that no participant should pay more than 1% in total fees. According to the press release, ShareBuilder 401(k) charges a 0.75% annual asset management fee and offers exchange traded funds with an average model portfolio expense ratio of 0.21% – which brings the total fees paid to 0.96%.

As part of the campaign to raise awareness, ShareBuilder has created a Web site –  – that helps users decode 401(k) fees and illustrates how the fees impact retirement savings.

For more information, visit .