Southern Baptists Go Outside for New Clients

July 22, 2004 ( - The nation's largest Protestant denomination is going outside the Southern Baptist Convention to find new clients for its retirement and financial services unit.

A news release announced that the newly renamed GuideStone Financial Resources of the Southern Baptist Convention will go beyond the market of the 140,000 employees of the denomination’s organizations.

The move is expected to increase the $7.3-billion fund’s asset base, provide greater buying power; and enhance its ability to provide more competitive products and services, the organization said.

GuideStone offers:

  • institutional investment products with a “Christian-based social screening”
  • retirement plans
  • group life and health plans
  • individual investment products.

“This expansion of our market will prove to be a great benefit to thousands of churches which are unaffiliated with a denomination and don’t have access to competitive retirement and group life and health plans,” said GuideStone’s President O.S. Hawkins in the announcement. “It will also be attractive to countless Christian organizations who want to do business with someone who shares their values and reflects those values in an investment policy without sacrificing financial performance.”

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