Strong Goes into Overdrive with Financial Engines

February 1, 2001 ( - Strong Retirement Plan Services has selected Financial Engines to offer advice to 401(k) participants.

Strong said the Financial Engines Investment Advisor program will be offered as a compliment to other services being offered to plan sponsors. 

The new service is aimed at individuals “who either do not have the confidence to choose their own investments or want a reality check on the investments they have chosen,” according to Elli Dai, Strong’s vice president of marketing and education.

Strong Retirement Plan Services is the defined contribution division of Strong Capital Management, Milwaukee, Wisc.