When asked to pick their top 10 threats to business in the New Year, the health of the economy was the most prominent selection at 74%, followed by competition (72%) and reputation (64%). Following these though were the inability to attract and retain the top talent (53%) and low employee morale (50%).
The ranking of these two HR-related factors varied by region, with German executives ranking them lower than the average (43% and 45% respectively). Spanish executives, however, consider talent attraction (73%) and worker morale (77%) to be a top priority. By comparison, Spanish executives ranked the health of the economy lower (74%) than worker morale.
In America, there was not as much deviation from the average, with the inability to attract and retain talent cited by 62% of those polled, and low morale by 46%.
The survey, conducted by Accenture , took its data from over 900 interviews with senior executives.
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