“Research by The Hartford found most people don’t understand life and disability insurance, but at the same time they are increasingly being asked to pay for them,” said Mike Fish, vice president for The Hartford’s Group Benefits.
The Hartford’s enrollers are using a customized MyTomorrow app on iPads at worksite events to provide benefits education and assistance with enrollment. The app gives each person immediate access to their benefits choices and costs and allows consumers to e-mail the MyTomorrow link and review benefits any time or place. In addition, The Hartford creates customized MyTomorrow Web sites for companies that offer the insurer’s products and services in their benefits packages.