Products August 7, 2020
Ascensus Creates Mobile Retirement Savings App
The READYSAVE app will leverage behavioral prompts to drive better outcomes.
Reported by Lee Barney
Ascensus has launched the READYSAVE retirement mobile application, which will leverage behavioral prompts and situational guidance to help drive better retirement outcomes. It was developed on Ascensus’ proprietary technology platform for use across the firm’s various institutional partners and is available to all participants at plans in which Ascensus is the recordkeeper. The aim is to help participants get on track to retirement readiness.
In developing the app, Ascensus sought feedback from institutional partners and advisers in its Elite Advisor program.
“Our goal for our participant experience aligns with that of our plan sponsor clients, institutional partners and financial adviser partners: to enable more savers to save more,” says Carl Negin, Ascensus’ chief marketing officer. “READYSAVE helps deliver on this goal, giving participants the information they need to chart the appropriate savings strategy.”
READYSAVE is available in both English and Spanish. It also features accessibility for visually impaired users. Users can check their account balances, view their rate of return and plan investments, change their savings rates and review their recent account activity. Ascensus plans to continually adjust and improve the application, based on user analytics and feedback.
In developing the app, Ascensus sought feedback from institutional partners and advisers in its Elite Advisor program.
“Our goal for our participant experience aligns with that of our plan sponsor clients, institutional partners and financial adviser partners: to enable more savers to save more,” says Carl Negin, Ascensus’ chief marketing officer. “READYSAVE helps deliver on this goal, giving participants the information they need to chart the appropriate savings strategy.”
READYSAVE is available in both English and Spanish. It also features accessibility for visually impaired users. Users can check their account balances, view their rate of return and plan investments, change their savings rates and review their recent account activity. Ascensus plans to continually adjust and improve the application, based on user analytics and feedback.
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