The announcement said Welsh’s primary focus will be leading the Retirement Services marketing teams, developing new products and services, income retention, and TPA strategy, and he hopes to continue building AUL’s offerings in the small plan market by developing a trust platform and examining current product offerings.
Welsh has more than 16 years of experience in the areas of administration, sales management, national accounts, and marketing and product strategy, according to the announcement. Previously, he worked for Lincoln Financial Group and Transamerica Retirement Services. Before joining AUL, Welsh co-founded and served as managing director for Chicago-based Pulse Logic.
Welsh is a graduate of the University of Notre Dame, and holds a law degree from the Indiana University School of Law and a CPA designation in the State of Indiana.