The Benefits of Planning seeks to accomplish this through exploring trends, policies and expectations in the benefits arena, with a particular focus on financial and retirement planning, according to a news release. The cross-media campaign will be communicated through Dow Jones’ publications and services, and will include:
- research, print and broadcast advertorials
- a Web site, www.thebenefitsofplanning.com
- customized events
- targeted direct marketing.
It is schedule to run from September 2003 through November 2004. The topics of the advertorials are based on insights and findings from research conducted by Dow Jones.