Employers Use Benefits to Recruit Employees

January 28, 2013 (PLANSPONSOR.com) – Nearly three in ten organizations surveyed (29%) reported leveraging their benefits programs to recruit employees.

According to a study by the Society for Human Resource Management (SHRM), health care (80%) and retirement savings and planning (63%) were the benefits most frequently leveraged. Organizations said health care (79%), retirement savings and planning (76%), flexible working (71%) and preventive health and wellness (69%) benefits will increase in importance in the next three to five years for recruiting employees at all levels.  

Nearly one-third (31%) of organizations indicated they leverage their benefits to recruit highly skilled employees. Again health care benefits (75%) and retirement savings and planning benefits (58%) were the most frequently leveraged.  

Organizations reported that health care benefits (75%), retirement savings and planning benefits (69%), flexible working benefits (69%) and career development benefits (66%) will increase in importance with respect to recruiting highly skilled employees.  

447 human resources professionals from a randomly selected sample of SHRM’s membership participated in the survey. More survey information is here.

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