According to a Newsday.com editorial, the company’s latest idea is a shorter, more potent cigarette designed to give smokers a quicker “fix” and get them back to work sooner. The new product is Marlboro Intense and it’s currently available in Turkey, according to Newsday.com.
Media reports say Philip Morris plans to aim the product at the 50 or so countries worldwide that have indoor smoking bans, according to HR.BLR.com. The company reportedly also has in development, Marlboro Mix, a cigarette of regular length that delivers twice the nicotine.
The products may snuff out the argument that smokers are less productive because they take more frequent and longer breaks than non-smokers, and perhaps that extra “jolt” of nicotine will increase smokers’ productivity.
For employers concerned over worker health, Newsday.com pointed out urging Congress to pass legislation to allow the FDA to regulate nicotine levels could prevent the products from reaching American employees.
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