Mutual of Omaha Retirement Services launched a new website to supplement its Imagine Retirement Right participant engagement methodology.
Imagine Retirement Right is Mutual of Omaha’s patent-pending approach to motivate employees to take an active role in improving their retirement savings. The company says the program has yielded great success with increased plan participation, contribution rates and requests for one-on-one meetings with a plan adviser.
The website enhances this employee engagement program. It will assist Mutual’s Engagement Specialists in creating a personalized experience utilizing techniques from financial psychology theory to help increase plan participation and motivate people to save for retirement.“Our approach focuses on right brain thinking—which is a 180 degree shift from the traditional numbers based financial education approach. Once our patent-pending process helps an employee understand what he or she is saving for, that individual is more motivated to engage in their retirement planning process and seek out a meeting with their plan adviser,” says John Corrieri, vice president of Mutual of Omaha’s Retirement Services business. “We have found this method allows employees to relax, take an active role in their financial future, and get retirement right.”
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