Participant Communication Preferences

A sampling of information collected in the 2025 PLANSPONSOR Participant Survey.

Participant Communication Preferences

Survey data show how well workers are saving in their retirement plan—plus the ranking they give to different kinds of messaging and communication from their employers.

Plan sponsors can improve their plan’s engagement with participants by considering the most effective ways of getting out plan, savings and investment information.

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See the charts and tables below for insights.


Participants' Preferred Method for Receiving and Consuming Information

Printed brochure with actionable steps mailed home
12.4%
Participate in a 90-minute, instructor-led group seminar
12.8%
Review periodic email newsletter
14.3%
Online library offering self-paced learning
15.3%
Meet one-on-one with a financial adviser for 30 minutes
31.1%
Listen to an informative 30-minute podcast
14.1%

Participants' Actions Taken in an Employer-Sponosored Plan

Increased deferral rate
36.4%
Decreased deferral rate
5.9%
Changed investment allocations
15.1%
Re-balanced your account
13.3%
Calculated retierment savings needs using online tools
13.5%
Stopped contributing
5.2%
None
10.5%

Most-Trusted Sources For Retirement Planning Information, Advice, or Guidance

Family or friends
21.0%
Plan sponsor
20.0%
Independent media sources
7.6%
A financial adviser not affliated with retirement plan
25.4%
A financial adviser affiliated with retirement plan
25.4%
Other resources
0.5%

Access to Employer-Provided Financial Literacy Wellness Program

  • Yes
  • No
  • Don't know / Unsure

Utilized the Financial Literacy Wellness Program Offered

Respondents selected all that applied.

Yes - online content
66.4%
Yes - training seminars hosted by my employer
40.8%
Yes - personal guidance affiliated with retirement plan
24.4%
No
15.2%

Rate the Financial Literacy/Wellness Program's Effectiveiness

Extremely helpful
55.8%
Very helpful
30.4%
Somewhat helpful
12.4%
Slightly helpful
1.5%
Not at all helpful
0.0%
Soure: 2025 PLANSPONSOR Participant Survey

The survey included both full-time and part-time employees who are current participants in their employer’s retirement plan. The respondent pool was slightly overweighted male (55.8%) and included participants ages 18 and older, with 69.4% in their 30s or 40s. One can therefore assume that many of the respondents are balancing career growth with family responsibilities, making retirement planning a critical—yet often competing—priority, as the results for benefit preferences showed.

Respondents had high levels of education: 32.6% hold postgraduate degrees such as an MBA, J.D. or M.D., and another 31.1% are college graduates. Most agreed that they will achieve their retirement goals by age 65.

More from this survey is available here.

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