ShareBuilder 401k Launches New Platform for RIAs

August 7, 2009 ( - ShareBuilder 401k, provider of 401(k) plans for small businesses with one to 250 employees, has introduced a 401(k) offering to be sold through registered investment advisers (RIA).

According to a press release, RIAs log into the ShareBuilder 401k PRO Web site, type in their client’s information and, in about 30 seconds they have a proposal they can e-mail to clients or print and provide in person. The proposal outlines the details and costs for a 401(k) plan, and can include one or more scenarios.

The site also gives RIAs access to tools that allow the RIAs to educate their clients on everything from plans, funds and services to important features like Roth, auto-enrollment and Safe Harbor.

“Our goal is to make it simple for RIAs to offer, and for their clients to have a great 401(k) plan for their business,” said Stuart Robertson, general manager of ShareBuilder Advisors, LLC, a subsidiary of ING Direct that operates ShareBuilder 401k, in the announcement. “The easier we can make it for an RIA to handle a client’s business as well as personal finances, the stronger position they’ll be in to grow and retain their accounts.”

ShareBuilder 401k will host a free Webinar on August 14, 2009 at 12 p.m. EST to preview the product. Advisers interested in this event can visit to register. There is no cost for advisers to join the ShareBuilder 401k program.