The Workplace: the new Gossip "Back Porch?"

October 14, 2008 ( - The workplace has apparently become a key arena for socializing and even trading shopping tips, according to a new study from consumer intelligence firm BIGresearch.

A news release said more than half of all American workers, 68%, report socializing with co-workers while taking a break from work and another 42% also confess to communicating with friends and family during the workday via telephone, e-mail, and texting.

Some 95.6% of at-work consumers indicate that they regularly or occasionally give advice to their peers in the workplace about products and services. Keeping with the pace, 92.9% indicate that they also seek advice from coworkers before making purchases, the news release said.

“With Americans now spending a recordbreaking 60% of their waking hours at work, the days of stopping by your neighbor’s front porch in the afternoon to discuss current events over an iced tea are over,” said Stephanie Molnar, CEO of WorkPlace Media, in the news release. “These days, time-starved consumers are more likely stop by a colleague’s cubicle on their way out for an iced coffee than socialize with neighbors back at home, where household chores and family responsibilities take precedence over casual conversation.”

The At-Work Consumer Media & Shopping Behavior survey was conducted in December 2007 from a national sample of 3,989 U.S. employees across a variety of industries.

More information is available at .