TIAA-CREF Gives Web Site a Makeover

March 16, 2010 ( – has new features the firm said will enable clients access its offerings more conveniently.

The new features include a new more readable page layout, new banners, and account log-in fields that enable clients to access their accounts directly, according to a press release. The homepage highlights information about TIAA-CREF’s noncommissioned, objective advice and planning services, as well as expanded information for retirement plan sponsors.

“Across our sites, and on Facebook, Twitter and iTunes and, investors can experience more of the education, advice, and services we offer to help meet their lifetime financial needs,” said Jeff Fleischman, the company’s chief digital strategist, in the announcement. “The enhancements to represent the first of several planned improvements to our sites that will enable clients to interact with TIAA-CREF even more conveniently.”

Teachers Insurance and Annuity Association-College Retirement Equities Fund manages retirement savings on behalf of 3.6 million Americans in the academic, research, medical, and cultural fields.