TIAA Reveals Global Asset Management Brand

The rebranded TIAA Global Asset Management organization offers investments in more than 40 countries and collectively manages $854 billion in assets.

TIAA’s global investing infrastructure will now use the client-facing brand name, TIAA Global Asset Management, to better reflect the firm’s global capabilities.

The name change, which follows last month’s announcement of TIAA’s wider rebranding, is meant to more clearly signal the firm’s global investment capabilities, which “span traditional public market strategies including equities and fixed income, as well as alternative and private investments such as commercial real estate, agriculture, timber, infrastructure and energy.”

TIAA Global Asset Management’s established investment teams, strategies, products and investment solutions will not change as a result of the new brand, the firm explains.  

“This announcement underscores our objective of bringing more investment opportunities to more clients in more places than ever before,” adds Rob Leary, CEO of TIAA Global Asset Management. “The new brand recognizes that we serve a wide range of investors around the world, from retirement plan sponsors and participants to high-net-worth individuals, financial advisers and some of the world’s largest institutional investors.”

The latest announcement comes as part of the firm’s ongoing strategy to expand its capabilities and solutions to better serve the diverse needs of its client base. Over the past several years, TIAA Global Asset Management has acquired Nuveen Investments to grow its presence in the retail, high-net-worth and financial intermediary space; expanded its suite of responsible investing and target-date funds; and launched new capabilities in private debt, real estate and other real asset strategies.