Challenger: Voters Voice Election Hot Buttons
The preservation of money was also the largest overall concern on voter minds, with 27% saying the reduction or elimination of the capital gains tax is the issue that would influence their vote the most if the election were held tomorrow, according to a Challenger, Gray & Christmas study.
Coming in a surprising second in the survey was 20% of the 1,264 respondents saying a position favoring a mandatory one-year military service term for all high school graduates would influence their vote the most. This was following by:
- 19% would cast their vote for the candidate supporting a cap on monetary awards in civil trials
- 19% supporting a pension fund issued by the government
- 13% said they would vote for a ticket including a woman or minority.
“The prominence of the mandatory military service issue is almost certainly a reaction to the current state of world affairs. It also may be attributable to a sense of increased vulnerability that many are already feeling in their professional and personal lives,” said John Challenger, chief executive officer of Challenger, Gray & Christmas.
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