Companies Focusing More on Sovereign Wealth Funds and Emerging Markets

October 25, 2011 ( – According to a new survey by BNY Mellon, companies worldwide continue to shift their investor relations strategies to expand outreach to sovereign wealth funds and emerging markets.  

The study also found nearly three-out-of-four respondents believe mechanisms such as short-selling, “dark pools,” and high-frequency trading negatively impact global trading markets and that more oversight is necessary. 

Developed as a benchmarking tool for BNY Mellon’s depositary receipt clients, the survey, Global Trends in Investor Relations, looks at how publicly traded companies are managing their IR practices – from guidance and disclosure policies to most popular roadshow destinations.  

“Companies are adapting to new global market realities and taking a strategic approach to sovereign wealth, as well as growing investor pools from China to India to Brazil, as they seek to better position their firms in higher-growth regions of the world,” said Michael Cole-Fontayn, CEO of BNY Mellon’s Depositary Receipts business, in a press release.  “We see this trend only strengthening and are developing new products that offer greater visibility and access to the global capital markets for forward-thinking firms.” 

Key findings of the survey include: 

  • Fifty-nine percent of all companies meet with sovereign wealth funds, up from 47% in 2010, and an additional 25% would consider meeting with them. By a wide margin, the most frequently engaged wealth funds are based in Singapore, Norway, and Abu Dhabi. Western European companies are the most likely to meet (69%) or consider meeting (24%) with SWFs, while North American firms are least likely to engage sovereign wealth funds (42%). 

  • Forty percent of companies are actively targeting investors in emerging markets, up from 36% last year. Nearly one-in-five are considering a secondary listing outside their home market. Among these firms, a listing in Hong Kong or China is of strongest interest, followed by Brazil and India. Latin America- (70%) and Asia-Pacific-based (54%) companies report the highest interest in attracting emerging market investors.
  • Seventy-four percent of all firms believe additional regulatory oversight is needed for trading mechanisms such as “dark pools,” short-selling and high-frequency trading. The sentiment is strongest among U.S. companies (89%) versus non-U.S. firms (70%).
  • Sixty-five percent of firms issue corporate social responsibility (CSR) reports, up from 50% a year ago. Nearly twice as many firms in North America (54%) and Asia-Pacific (61%) now do CSR reporting compared to 2010, more in line with companies in Western Europe (84%) and Latin America (68%).
  • Ninety-two percent of all companies meet with hedge funds, largely unchanged from 2010; 21% of a firm’s investor meetings are with hedge funds, down from 24% a year ago.
  • Eighty-five percent of companies provide financial guidance, especially those in Western Europe (89%) and North America (92%). Seventy-one percent of firms in the BRIC countries offer such guidance, compared to 89% of companies in non-BRIC emerging markets.
  • Twenty percent of companies use social media tools to communicate with investors, up from 9% in 2010, but the majority of IR departments remain wary about tools like Twitter and Facebook.


The Global Trends in Investor Relations  survey was conducted from July-August 2011. It features input from 650 companies across 53 countries. Respondents cover the range of market cap and sectors, including financials, industrials, consumer, technology, and health care. The full report is available online at