Implementation of the partnership will occur in two phases: the first phase will start immediately and the second phase, including an official national distribution launch, is scheduled for early next year.
Starting this month, pre-selected Primerica representatives from across the country will offer Lincoln’s New Directions and OptiChoice (7 year surrender only) to their target middle market.
In addition, Lincoln announced that it is putting in place a dedicated Primerica team that will be focused on coordinated activities from its back office to its field wholesalers and internal sales support. To ensure Lincoln maximizes this effort, Lincoln has appointed John Chidwick to be national sales manager for this new channel.
In this role, Chidwick will lead initiatives for maintaining key relationships within Primerica and throughout the Lincoln enterprise to ensure consistency, and that Primerica representatives have the right resources and support systems in place. He will report to John Kennedy, Head of Lincoln’s Retirement Solutions Distribution.
Since 2007, Chidwick served as a divisional sales manager for Lincoln. Earlier in his career, he held a number of leadership positions for The Hartford and AIG.